Naming Rights: Refers to a form of advertising and marketing whereby a business, organization, or individual, places its (his/her) name on the facility for a fixed amount of money over a period of years - or often with universities in perpetuity. In return, the naming rights sponsor is guaranteed benefits such as luxury suites, club seats, name also on the scoreboard and other inside signage inventory, name on tickets, brochures, event advertising, the right of first refusal to sponsor certain events, employee group discounts and the like. [PAFM Management Glossary]
Examples of Naming Rights:
American Airlines Center, Dallas, TX Dr Pepper Ballpark, Frisco, TX Wachovia Center, Philadelphia, PA
Websites:
http://www.frontrow-marketing.com/ This is a sports marketing company that assists clients with naming rights.
http://sports.espn.go.com/espn/sportsbusiness/news/story?page=stadiumnames This link from ESPN shows some stadium naming rights. It was last updated in September of 2004.
http://www.namingrightsonline.com/minor_leagues.htm This site shows more stadium naming rights, from 2004.
http://www.sportbusiness.com/marketing/naming-rights This website has a lot of articles about naming rights.
Pouring Rights: Generally refers to the award of exclusive soft drink rights in return for an annual rights payment to the facility. It is generally against federal and most state laws to solicit advertising payments in return for exclusive arrangements involving beer, wine and /or alcohol. [PAFM Management Glossary]
Websites:
http://www.msheadhunters.com/pouringrights.php This link shows an example of a pouring rights package for the Mississippi Headhunters.
http://seattlepi.nwsource.com/business/317011_jonesseahawks24.html This article talks about a small company that won the pouring rights over Coke.
This is a video that shows the possible outcome of the naming rights dilemma between the World Wildlife Fund and the World Wrestling Federation. It is funny, but it does show some conflicts that could arise when dealing with naming rights.
http://www.youtube.com/watch?v=TRpPXtbUTPA
Comments (2)
Daniel Dial said
at 4:35 pm on Sep 6, 2007
Mmmmmmmm. The pouring rights topic makes me thirsty. It's just three hours away from kicking off the NFL season and I can taste my favorite beverage already!
I work for Staples and we do a lot of work with the Cowboys. They've been an account of ours for years and we're really involved with all their activites including the kickoff luncheon, charity events, etc. I've been asking if there will be a big Staples logo atop the new stadium, but I doubt it. We'll see.
What do yall think the price tag will be for title sponsorship? I'm sure it will be record breaking.
Yvette Frazier said
at 11:57 pm on Sep 7, 2007
Wow, I had no idea that Jones Soda company made a move to the NFL. I think it says alot that Seattle chose to go with a smaller soda comapny instead of a giant like Coke or Pepsi. But then again their the creators of Staurbucks! I wonder how much money the facility will gain in return of using a smaller based soda company. I wonder how their sales are effected by making the switch? Most importanly, I can't wait to see posted ads for their energy drink "WhoopAss", as Pam is interviewing a ballplayer on the sideline.
You don't have permission to comment on this page.